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by Jon Spoelstra
I've been a part
of over 1,000 sellouts to sporting events.
These sellouts started when I was EVP/GM of the Portland
Trail Blazers in the 1980s. We sold out every game in the eleven years that I was there.
Then I became
president of the New Jersey Nets in the early 1990s. They had not had a sellout in the seven previous seasons.
We sold out five the first season, then 15, then almost 31 of the season with a team that was awful.
On to minor
league baseball. No team in the 100 year history of minor league baseball had ever sold every ticket to every game in
a season. Enter the single-A Dayton Dragons in 2000. The Dayton Dragons sold out every ticket to its 70
home games in that first season. Now they've done it for 10 straight seasons. In a couple of years, they will
surpass the Portland Trailblazers sellout string of 814 games.
The sellouts were produced by a bevy of very talented
and hard working people. The marketing philosophy was: How to Sell the Last Seat in the House three-volume
workbooks.
I first wrote the work books in 1992. We sold it for $800 for the three-volume set. Over
the years, over 450 teams worldwide had bought the workbooks.
Many teams had their younger employees
read the workbooks so that they would get a grounding on how important it is to sell tickets. Sometimes one of these
employees didn't return a volume and I would get a call from a team that would want to buy one specific volume.
I ended up with some mixed sets, but sold those too.
Now, I've gone back to press for a limited number. How
to Sell the Last Seat in the House is available again. And, unlike anything else, it is priced the same
as it was in 1992. $800, plus $25 postage/handling for $825 total.
Order your three-volme workbooks How
to Sell the Last Seat in the House today.
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